Tabular Pro is a qualitative research platform built for the work a spreadsheet can't handle: depth interviews, focus groups, transcription, collaborative coding, and AI-assisted theme discovery. The qualitative modules share the same data model as the quantitative side, so you can link a coded theme straight back to the demographic segment it came from.

This is for teams who currently juggle separate tools for transcription, coding, and reporting.

AI theme extraction & open-end coding

Auto-suggested codeframes based on your research questions, refined as you tag passages. The model learns from your project's vocabulary, so coding gets faster as the study progresses. Every code is auditable back to the source verbatim, and the codeframe is fully yours — exportable, editable, never locked in.

Interview & focus group management

Schedule sessions, manage recruitment, send reminders, and collect consent — all inside the platform. Recording happens in-browser; no separate software required. Hybrid and remote-first by design.

AI-powered transcription

Upload audio or video and receive accurate, speaker-labeled transcripts in minutes. Supports many languages and technical vocabulary. Time-stamps link each line back to the source recording for quick verification, citation, and clip extraction.

Coding & theme analysis

A collaborative coding workspace where your team can tag passages, build hierarchical codebooks, and merge themes. AI suggests initial codes; you stay in control and refine from there. Inter-coder reliability metrics built in.

Quote library

Every coded passage becomes a searchable, filterable quote. Pull the perfect supporting evidence for a report in seconds, with source attribution preserved. Export quote decks straight to PowerPoint.

Mixed-methods integration

Link qualitative findings back to your quantitative data. Filter quotes by respondent segment, overlay themes on demographic breakdowns, and build mixed-methods reports that tell the full story — not just the numbers, not just the verbatims, but the connection between them.