Working notes on the research methods Tabular Pro supports. Each guide explains the method in plain language, when to use it, when not to, and how Tabular Pro implements it.
Quantitative methods
- Conjoint analysis — measuring trade-offs in product feature sets
- MaxDiff (best-worst scaling) — ranking attributes when there are too many to compare directly
- Cross-tab analysis — the workhorse of survey analysis, with significance testing
- Survey weighting — rim, cell, and marginal weighting
Customer feedback metrics
- NPS vs CSAT — when to use which, and what each actually measures
Sampling
- Sample size calculation — how to size a study correctly (and our free calculator)
Related: Quantitative Research Platform · Market Research Platform