Market Research Platform

Tabular Pro is a modern, AI-native market research platform — quantitative and qualitative research in one workflow. Built for in-house insights teams, agencies, and academic researchers.

A market research platform should run the whole study, not just collect responses. Questionnaire, fieldwork, weighting, cross-tabs, open-end coding, focus groups, dashboards — they all share one dataset, one access model, and one audit trail. That's what Tabular Pro is.

Most "survey software" stops at the data export. Most "analysis tools" need a CSV before they start. The handoffs between them are where research projects lose time, lose accuracy, and lose the connection between a number and the verbatim that explains it. Tabular Pro removes the handoffs.

What "modern" actually means

The market research category was built around 2010-era tools: a survey builder for fielding, SPSS for analysis, NVivo for qual, PowerPoint for delivery. Each tool was a silo. Each handoff was a CSV. Tabular Pro is built around the opposite assumption — that the questionnaire, the responses, the weights, the codeframe, the dashboard, and the report are all views over the same dataset.

Modern, in this category, means three things:

  1. AI-native by design. Open-end coding, codeframe suggestions, data-cleaning flags, and chart drafts ship inside the workflow — not as a separate "AI Insights" module that requires a different login.
  2. One data model. A weight applied in analysis is visible in the dashboard. A code applied in qual filters the quant cross-tab. No re-exports.
  3. Auditable. Every transformation, code, weight, and recode is logged with the rule that triggered it and a one-click rollback.

Quantitative research

The full quant workflow lives at Quantitative Research Platform: cross-tabs with significance testing, banner tables, cell/marginal/rim weighting, AI-coded open-ends, and dashboards. If you currently export to SPSS or Q to run cross-tabs, that page is the one to read first.

Qualitative research

The qual workflow lives at Qualitative Research Platform: in-platform recording for interviews and focus groups, AI transcription in many languages, collaborative coding, and a quote library that links back to respondent segments.

AI as a research tool

AI Research Platform details the AI capabilities — questionnaire drafting from a brief, AI-suggested codeframes, automated data-cleaning flags, sentiment and theme extraction, and draft executive summaries. AI handles the tedious parts; the researcher keeps every judgment call.

Who Tabular Pro is for

  • Market research agencies — replace a four-tool stack with one. Fieldwork dashboards for clients, cross-tabs with significance testing for analysts, polished decks for delivery.
  • In-house insights teams — run continuous trackers, ad-hoc studies, and qualitative deep-dives in the same platform without procurement asking why the team needs four licenses.
  • Academic researchers and PhD students — full quantitative and qualitative platform free for education with institutional email.
  • Consulting firms — deliver primary research for clients with branded dashboards and exportable codeframes.

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