AI Research Platform

AI-native market research — questionnaire drafting from a brief, AI open-end coding, automated cross-tabs, theme extraction, and AI-drafted executive summaries.

Tabular Pro is an AI research platform built from first principles for the research workflow — not a legacy survey tool with an "AI Insights" module bolted on the side.

The difference shows up in the boring, expensive parts of a project: coding open-ends, cleaning data, drafting cross-tabs, summarizing what 50 interviews say. Tabular Pro's AI handles the tedious work; the researcher keeps every judgment call.

What the AI actually does

Questionnaire drafting from a brief

Paste your research brief. Tabular Pro drafts a full questionnaire — screener, demographics, core questions, scales, and open-ends — in your project's preferred style. You edit. You ship. Drafts include logic, randomization suggestions, and quota recommendations based on the target sample.

AI open-end coding that learns

Codeframe suggestions on the first wave of a tracker. The model learns from your edits, so wave two is faster and wave three is faster still. Every code is auditable to the source verbatim, and the codeframe is yours to export. Inter-coder reliability metrics built in.

Automated cross-tabs and chart suggestions

Tabular Pro suggests the cross-tabs worth running given your hypotheses, flags significant differences, and drafts the chart layout. You review and refine. Export the deck to PowerPoint with brand templates applied.

Data-cleaning rules with explainable flags

Straight-liners, speeders, contradictory answers, and duplicate IPs are flagged automatically — but every flag shows the rule that triggered it. You decide whether to drop, recode, or keep. Full provenance, full rollback.

Theme extraction & sentiment

Run unsupervised theme extraction across thousands of open-ends or interview transcripts. Sentiment scoring with confidence levels. All themes link back to the source verbatims.

Draft executive summaries

Tabular Pro drafts the executive summary section of your final report — top findings, surprises, and recommended follow-ups. You review and edit. The draft uses only the data in the project — no external sources, no hallucinated statistics.

What the AI does not do

  • It does not make weighting decisions for you.
  • It does not change codes you've finalized.
  • It does not invent themes that aren't in the data.
  • It does not write conclusions or recommendations.

The boundary is intentional: AI handles work where the answer is determinable from the data, and stops at work that requires judgment about the business question.

Privacy & data handling

AI runs over your project's data only. Your data is not used to train shared models. Optional data residency in the EU or US. See Privacy Policy for details.


Related: Quantitative Research Platform · Qualitative Research Platform · Market Research Platform