Tabular Pro fits CPG insights teams who run continuous brand trackers, frequent concept tests, and the occasional pricing or pack-design study. The combination of native conjoint, cross-tabs, and qualitative tools covers the analytical workload without juggling four licenses.
Common CPG use cases
- Brand health trackers. Awareness, consideration, equity, attribute associations — typically quarterly.
- Concept testing. Multiple variants of new product, packaging, or campaign.
- Ad testing. Pre-launch creative evaluation, with verbatim diagnostic.
- Conjoint pricing studies. Conjoint to model price elasticity and willingness-to-pay for line extensions.
- Shopper / category studies. Decision tree, purchase trigger, missed opportunity studies.
- Innovation pipeline screening. MaxDiff across 20+ feature ideas.
- Post-launch tracking. Awareness lift, trial, repeat.
Why CPG teams choose Tabular Pro
- Tracker workflow. Wave after wave with consistent banners, automated delta calculations, and weighted comparisons.
- Conjoint and MaxDiff native — no separate license required.
- Mixed-methods — concept test scores plus coded "why didn't you pick this" verbatims in one dashboard.
- Faster turnaround. Field on Monday, present Friday. Cross-tabs and dashboards ready inside the platform.
- Multi-market fielding. Multilingual surveys, region-specific quotas, harmonized analysis.
Featured methods for CPG
- Conjoint analysis for pricing and feature trade-offs
- MaxDiff for innovation prioritization
- Cross-tab analysis for segment-by-segment brand health
- Survey weighting for census-aligned reporting
- NPS vs CSAT for the right relationship metric
Related: Market Research Platform · Market research agencies · Quantitative Research Platform